
John Maltman
Frustrated with the industry’s weak reaction to e-commerce's enormous opportunities, John applied his deep client-side knowledge to help brands win online. He told colleagues in 2015, ‘The market needs it; it doesn’t exist, so we’ll create it.’ In 2022 he sold the market-defining Digital Shelf Analytics platform that he built to a Silicon Valley unicorn.
Before living a digital entrepreneur's dream, John had a 40+ year corporate career with blue-chip FMCG companies and leadership roles in high growth B2B technology and service businesses.